Decode China’s Internet Culture with ForgeCraft

Bilingual trend reports that uncover the origins, usage, and social impact of the hottest Chinese internet slang and memes.
Perfect for marketers, researchers, and content creators.

What’s Included in Each Report

Understand & apply Chinese digital language with curated slang packs.

A lightbox displaying the word '#TREND' is placed on a wooden desk. Next to it, a pastel pink pen with golden accents lays on the surface. Part of a white keyboard is visible in the foreground, and there are shadows cast by the afternoon light.
A lightbox displaying the word '#TREND' is placed on a wooden desk. Next to it, a pastel pink pen with golden accents lays on the surface. Part of a white keyboard is visible in the foreground, and there are shadows cast by the afternoon light.
Meaning & Usage

Clear explanations of the slang’s meaning and how it’s used in different situations, online or offline.

Primary Social Platforms

See where each trend appears most — from Weibo to Xiaohongshu, Douyin, or Bilibili — with platform-specific notes.

Background & Origin

Learn the historical and cultural context behind each internet slang term or meme — where it started and how it spread.

Usage Notes & Examples

Get sample sentences and notes on tone, context, or taboos, so you can use or reference the slang naturally.

Who Should Use ForgeCraft?

ForgeCraft is designed for anyone who wants to understand the fast-evolving language of Chinese internet users. Whether you're creating global campaigns or decoding cultural trends, this report is your go-to tool.

A lightbox displaying the word '#TREND' is placed on a wooden desk. Nearby, there's a pink pen with a gold clip, two round badges with icons, and part of a computer keyboard.
A lightbox displaying the word '#TREND' is placed on a wooden desk. Nearby, there's a pink pen with a gold clip, two round badges with icons, and part of a computer keyboard.
  • Marketers & Brand Strategists

  • Trend Researchers & Analysts

  • Content Creators & Writers

  • Global Localization Teams

Craft culturally relevant campaigns with real-time insights from Chinese digital culture.

Get structured data and interpretation of social trends with bilingual clarity.

Discover memes and phrases that resonate with Chinese audiences, from humor to social commentary.

Stay ahead in cross-cultural communication by learning how Chinese netizens speak online.

Choose Your Plan

Pick the report package that fits your research or content needs.

Basic

Premium

Standard

Starter Slang Pack

Slang Insight Pack

Custom Niche Slang Report

5 trending Chinese slangs with pinyin, English meaning, and usage tips.

20 handpicked slangs based on your niche, with deep insights and visuals.

15 viral slangs with platform info, usage ideas, and meme screenshots.

FAQ

What’s included in the report?

Each report includes a bilingual explanation of popular Chinese internet terms, their origin, usage, platforms, and usage examples.

Do you provide customized reports?

Yes. Our Premium Plan allows you to request trend reports based on specific industries, themes, or content needs.

What format will I receive the report in?

Reports are delivered as well-designed PDFs. Editable Canva links or source files are available upon request.

How often is the content updated?

Weekly and monthly plans include the latest trends from that time period. We monitor major Chinese platforms continuously.

Can I use this for business or marketing content?

Absolutely. That’s one of the main use cases. You can adapt the content for global campaigns, creative briefs, or market analysis.

Is the slang explained in a way beginners can understand?

Yes. All explanations are beginner-friendly, with cultural context included for easy understanding.